
Shopping is moving into the feed
Customers now discover, compare and buy without leaving the app. Brands that make this journey seamless gain a clear advantage.
Creators and trust
People trust people. Partnering with relevant creators and showing real customer content converts better than polished ads alone.
What to do now
Set up product catalogs, shoppable posts and WhatsApp ordering, and measure every step from view to purchase.
Nov 20, 2026
Nov 10, 2026