Quick answer: AI SEO (also called GEO or AEO) is the practice of optimizing your website so AI assistants such as ChatGPT, Gemini, Perplexity and Google AI Overviews can understand and cite your brand.
1. Write answer-first content
Put a clear, concise answer directly under each heading, then add depth. AI systems extract short, self-contained answers.
2. Strengthen entity signals
Keep your business name, address, phone, services and descriptions identical across your website, Google Business Profile and directories so engines recognize you as one trusted entity.
3. Use structured data
Add Organization, Service, FAQ and Article schema in JSON-LD so machines can read your content without guessing.
4. Publish helpful FAQs
Real customer questions with direct answers are frequently quoted by AI assistants and featured snippets.
5. Add an llms.txt file
An llms.txt file gives AI crawlers a clean summary of your business and key pages. Keep AI crawlers allowed in robots.txt.
6. Earn mentions and reviews
Brand mentions, reviews and quality backlinks build the trust that AI engines rely on when choosing sources.
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